Shop & Discover


SBR is Melbourne's number 1 triathlon store. Established in the late 90's, SBR has offered the best products and services for triathletes and cyclists since. Carrying some of the worlds best brands for swimming ,running and cycling, it's your one stop shop!! We pride ourselves on excellent knowledge and service and a genuine interest in helping our customers with a suitable product for their needs. Our customers include everyone from elite athletes to your average commuter. We supply Cannondale, Cervelo, Mavic, Zipp, HED, Capo, Profile Design, Kask, X-Lab, 2XU, Zoot, On Cloud, Specialized P&A and so much more!